PRIVACY POLICY
1. Introduction
Your privacy is important to us, and we are committed to protecting the personal information you share while using our eCommerce platform. This Privacy Policy explains how we collect, use, manage, store, protect, and disclose your information whenever you browse our website, purchase products, subscribe to updates, communicate with support, participate in promotional activities, or interact with our digital services. By accessing or using the website, you acknowledge and agree to the practices described in this Privacy Policy. We encourage users to review this policy carefully to understand how personal information is handled and protected throughout the customer experience.
2. Information We Collect
When you browse our platform, create an account, place an order, contact support, request a return, subscribe to newsletters, or interact with our services, we may collect information including your full name, email address, mobile number, billing address, shipping address, communication preferences, and order history. We may also collect information related to product interests, customer support requests, delivery instructions, subscription preferences, and account activity. This information helps us provide a more efficient and personalized shopping experience.
3. Product & Shopping Preferences
To improve customer experience, we may collect information regarding browsing patterns, shopping preferences, purchase behavior, frequently viewed products, saved items, and category interests. This may include preferences related to home essentials, wellness products, frozen food products, personal care items, pet food products, memberships, SaaS services, gift cards, or promotional offers. Such information helps us improve product recommendations, organize product catalogs, optimize inventory planning, and personalize website experiences.
4. Cash on Delivery Transactions
Our platform primarily operates using a Cash on Delivery (COD) payment model to provide additional transaction safety and reduce online payment risks for customers. Because of this, we do not collect or permanently store debit card numbers, credit card details, internet banking passwords, CVV numbers, UPI PINs, or similar digital payment credentials through our checkout system. In the future, if additional payment options become available, separate payment-related disclosures and security practices may apply.
5. Automatically Collected Technical Information
When you visit our website, certain technical and device-related information may automatically be collected through browser technologies, analytics systems, cookies, server logs, and tracking tools. This information may include IP address, browser type, operating system, device identifiers, language settings, approximate geographic location, website interaction history, referral pages, click behavior, and session duration. This information helps us maintain website security, identify technical problems, optimize loading performance, improve customer experience, and analyze platform performance trends.
6. Cookies & Tracking Technologies
We may use cookies, analytics technologies, local storage, tracking pixels, and similar technologies to improve website functionality and customer convenience. These technologies help us remember shopping carts, maintain secure login sessions, save browsing preferences, analyze product popularity, measure marketing effectiveness, and personalize user experiences. Users may disable cookies through browser settings; however, certain features of the website may not function properly if cookies are disabled.
7. How We Use Your Information
Collected information may be used for order processing, customer support, delivery coordination, fraud prevention, account management, return processing, technical maintenance, promotional communications, inventory management, website analytics, and service improvement. Information may also be used to personalize shopping experiences, improve customer recommendations, provide membership benefits, optimize SaaS services, and maintain operational efficiency across our platform.
8. Marketing & Promotional Communications
Customers who subscribe to updates may receive newsletters, product announcements, promotional campaigns, seasonal offers, educational content, membership updates, discount alerts, restock notifications, or personalized recommendations. Promotional communications may relate to wellness products, food products, home essentials, pet products, digital services, or other categories available on the platform. Users may unsubscribe from marketing communications at any time through the unsubscribe option included in communications or by contacting customer support directly.
9. Third-Party Service Providers
To operate efficiently, we may share limited customer information with trusted third-party providers including courier companies, logistics partners, warehouse operators, hosting providers, analytics services, customer support systems, cloud infrastructure providers, and technology vendors. These service providers are authorized to use information only for legitimate operational purposes related to order fulfillment, technical maintenance, customer service, or security management. We expect all service providers to maintain reasonable confidentiality and data protection standards.
10. Frozen Food & Delivery Operations
For frozen seafood and other temperature-sensitive food products, limited information may be shared with cold-chain logistics providers to ensure proper handling, transportation, and delivery management. Customers are responsible for inspecting deliveries promptly and ensuring proper refrigeration or storage after delivery acceptance.
11. SaaS, Memberships & Digital Services
For SaaS services, memberships, subscriptions, and digital products, we may collect account credentials, subscription status, usage information, device activity, login records, and support history to provide access management, technical assistance, product updates, and service improvements. Customers are responsible for maintaining the confidentiality of account credentials and preventing unauthorized access to their accounts.
12. Legal Compliance & Fraud Prevention
We may disclose personal information when required by applicable law, court order, legal investigation, government request, regulatory obligation, or fraud prevention procedures. Information may also be used to investigate suspicious transactions, enforce policies, protect customer safety, maintain operational integrity, prevent abuse of COD services, or defend legal rights when necessary.
13. Data Retention Practices
We retain customer information only for as long as reasonably necessary to fulfill orders, provide support services, comply with legal obligations, resolve disputes, maintain financial records, improve operational processes, prevent fraud, and enforce platform policies. When information is no longer required, it may be securely deleted, anonymized, archived, or removed according to internal data retention procedures.
14. Security Measures
We implement commercially reasonable administrative, technical, and organizational safeguards designed to help protect personal information against unauthorized access, misuse, alteration, accidental loss, disclosure, or destruction. Although we continuously improve our systems and security procedures, no internet-based platform can guarantee absolute security. Users are encouraged to maintain secure devices, protect account credentials, and avoid sharing sensitive information unnecessarily.
15. User Rights & Choices
Depending on applicable laws in your region, you may have the right to request access to stored personal information, request corrections to inaccurate details, request deletion of eligible records, object to certain processing activities, restrict specific uses of information, or withdraw consent for optional marketing communications. Identity verification may be required before processing privacy-related requests to protect customer security.
16. Third-Party Links & External Resources
Our website may contain links to third-party websites, educational resources, social platforms, software providers, or informational articles for convenience and reference purposes. We are not responsible for the privacy practices, accuracy, security, or content of external websites or services. Users should review third-party privacy policies separately before providing information on those platforms.
17. Children's Privacy
Our website, memberships, SaaS services, and products are intended for adults or individuals legally authorized to make purchases in their jurisdiction. We do not knowingly collect personal information from children without appropriate parental or guardian authorization. If unauthorized information from minors is identified, reasonable efforts may be made to remove or restrict such information from our systems.
18. Policy Updates
We reserve the right to modify or update this Privacy Policy periodically to reflect operational changes, legal requirements, technology updates, product improvements, security enhancements, or business practices. Updated versions become effective immediately upon publication on the website. Continued use of the platform after policy updates constitutes acceptance of the revised Privacy Policy.
19. Contact Information
If you have questions, concerns, or requests related to this Privacy Policy, personal information, customer rights, or data handling practices, please contact customer support through the official communication methods available on the website. We will make reasonable efforts to respond promptly, professionally, and transparently to privacy-related inquiries and requests.